Asimov, Isaac. "What's Fueling the Popular Science Explosion?" Saturday Review August,
1980, pp. 22-26.
Asimov addresses a rhetorical question here: why is science and science fiction so popular now
on TV, radio and in the publishing world? He finds that it is Big Business what with Carl Sagan
doing an $8,000,000 "Cosmos," his own books doing well and PBS willing to commit a lot of
energy and money to science.
Asimov promotes the image that popular science is a good thing. He explains the acceptance of
PBS's science shows in terms of our anxieties and our uncertainties, and he suggests that we
want science to be our hope. We want science to be our salvation, to substitute for our myths.